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Proof that bigger isn’t always better

WARNING: This is Version 1 of my old archive, so Photos will NOT work and many links will NOT work. But you can find articles by searching on the Titles. There is a lot of information in this archive. Use the SEARCH BAR at the top right. Prior to December 2012; I was a pro-Christian type of Conservative. I was unaware of the mass of Jewish lies in history, especially the lies regarding WW2 and Hitler. So in here you will find pro-Jewish and pro-Israel material. I was definitely WRONG about the Boeremag and Janusz Walus. They were for real.

Original Post Date: 2007-08-14 Time: 00:00:00  Posted By: Jan

I’ve spent many hours in various aisles of a number of supermarkets this past week, checking to see if buying in bulk works out cheaper in every case, and whether it’s safe to assume that items in special display areas with hand-written “shopper stopper” price tags are really the bargain they would have us believe they are.

In most cases, the bigger the pack of jam, juice, tea, mayonnaise or body lotion, the cheaper it worked out, per kilo.

But you don’t have to look long and hard to find examples that buck this trend to the consumer’s detriment.

Among the examples I found were:

  • two separate display areas far away from the mielie meal section a 10kg pack of White Star maize meal selling at R49,99. The price tag read “massive low price”. Over at the maize meal section, the 2,5kg packs of the identical product were selling for R9,99, with no fanfare.

    Four of these packs (totalling 10kg) would have cost just under R40 – R10 cheaper than the “massively low” 10kg pack.

    In the same store, the price of a 10kg pack of Nyala mielie meal R44,99 was said to be “massively low”, yet the 2,5kg packs, at R10,99 each worked out cheaper per kilo.

  • Kellogg’s Rice Krispies “600g value pack” selling for R26,75 (R44,58 per kg) while the standard 400g pack had a price tag of R15,85 – R39,63 per kg. So the bigger “value pack” was quite a bit more expensive.

    Asked to comment, Pick ‘n Pay’s national grocery buyer for supermarkets, Dave Smith, said this was due to several factors, “including bulk supplier discounts on the much more popular 400g pack, and the fact that the retail price on the 400g pack is highly competitive.

    “That’s exactly why we give shoppers unit price comparisons so they can determine the best deal for themselves.”

    In a Checkers store, the Kellogg’s 750g “value pack” of All-Bran Flakes was more expensive per kg than the standard 500g pack.

  • Stork baking margarine: 1kg pack at R18,99 less value than the more convenient 500g pack selling at R9,29.
  • Yum Yum peanut butter: 400g selling for R9,98 (R24,95 per kg), while the 800g jar sold for R22,39 (more expensive at R27,99 per kg).
  • Sunlight dishwasher: You’d think the 1,5 litre bottle would work out cheaper than the standard, more user-friendly 750ml bottle, right?

    Not always. I found the bigger one selling for R25,69 (R17,13 per litre), while the smaller sold for R11,35 R15,13 a litre.

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